Advertising Consortium

2009 - what's ahead?

2009-01-08T01:30:00.000-08:00

According to eMarketer, the online ad spend may not going down, but may not go up also in the speeds expected an year or two ago.

Prognosticating 2008

2008-01-07T05:49:00.000-08:00

As you would have expected, the spendings would be on the rise and online advertising is expected to have a good year yet again.

Googleclick to wait...

2007-10-23T05:14:00.000-07:00

Some more time until Google doubleclicks on the internet advertising.

Google to change...

2007-09-11T07:19:00.000-07:00

After a long time, an update here and it revolves around Google again, as we could all be seeing a different search results page from Google with more images in the form of ads. Whatever happens, I am sure the verb googling is not going to be removed from many people's minds.

Googleclick

2007-04-16T00:40:00.000-07:00

Google's acquisition spree continues as Doubleclick is being gobbled up by Google for a small matter of $3.1 billion.

Good news for online advertising

2007-01-04T00:56:00.000-08:00

The predictions for 2007 look very promising, especially to those whose bread and butter are won through online advertising. Can it really make it that big?

Not so contextual

2006-10-31T04:48:00.000-08:00

I happened to land on this page and it really seems to be a danger for online advertising, especially contextual ads.

10 sensible reasons for the YouTube take over

2006-10-30T05:16:00.000-08:00

We know that Google has taken over YouTube. But have you read the 10 reasons behind it?

Italian customers delight Accipiter

2006-10-25T00:12:00.000-07:00

Blogosfere and Wayin have opted for Accipiter's AdManager (with all its shortcomings) for advertising on their websites. This should boost Accipiter hugely as the European online advertising market has shown tremendous growth recently and hence it can help them expand their European base.

Google confirms YouTube takeover

2006-10-10T05:27:00.000-07:00

Google has acquired YouTube and the bloggers have a lot to say about it.

Annoyline ads

2006-09-27T00:24:00.000-07:00

Online advertising is booming and its a great prospect for the future, it will overtake other media, blah blah - its all fine, but how is the end user conceiving it? Tom Spring spells out that he is already annoyed with the latest rich media ads directed to catch the inescapable user's attention.

Newspapers to lag behind?

2006-07-26T05:07:00.000-07:00

What is IAOAF?

2006-06-09T03:13:00.000-07:00

David Segal talks about online advertising and the effects it has on users, advertisers and even publishers. He also spots Eyeblaster for special praise (?) when it comes to Incredibly Annoying Online Advertising Formats.

Microsoft & Yahoo to partner?

2006-05-05T03:40:00.000-07:00

I was initially shocked on reading a news item claiming that Microsoft might buy Yahoo. But, after some thinking and some discussion with a friend, I think it would only be some stake.

694 million isn't a small number

2006-05-05T03:14:00.000-07:00

Considering, only people over 15 are useful targets for advertisers, there is more proof for internet being a phenomenal platform for advertising. Latest research shows that the worldwide online people counts to 694 million with, expectedly, United States topping the number for any single country. The surprising bit is the leading country in terms of most time spent online - Israel.

Delicious Ads

2006-05-03T05:11:00.000-07:00

All of us come across some very nice and catchy ads on some websites and we never get to see them again due to cookies, frequency capping, etc. But, there is a near-solution for wanting to see nice ads again and again. Many online advertisements are collected together and a repository is maintained at adverlicious. A nice website for those who love to see online ads, whether they click or not.

Internet ads for everything

2006-03-21T01:36:00.000-08:00

In this Internet age and with online advertising reaching never-before heights, one may not be surprised for seeing ads for commodities which haven't been sold at all anywhere before. The news about ads for wanting a sex-partner certainly surprised me. Many have spoken for and against such campaigns. I would be interested to know if any woman responded to such ads. If they did, there is no point in blaming the men who posted it.

A 'Giant' slip-up

2006-03-07T23:02:00.000-08:00

Google is asking investors to disregard an internal financial forecast mistakenly posted on its Web site. The Internet search giant said that it inadvertently disclosed its closely guarded financial projections and also said it let slip information about another service which could be out in future.

I may be wrong, but my gut feeling is that the leak and then later claiming that it was a mistake is all part of a plan that has been handled very heedfully by the giant.

No good online ads

2006-02-02T06:42:00.000-08:00

The inaugural Campaign Awards for the Middle East have been announced and the judges could not find any winner for the online campaign category and their take is that there was nothing which was worthy enough of winning an award. But, obviously there are different versions to the story - the blame is turned on the judges by some and some have supported the judges claiming that the industry should wake up and come up with better promos. But, I haven't seen anyone talk about the data to support their claims, ie, the performance of online ads in that particular region.

MSN Search or MSN Money?

2005-12-12T04:32:00.000-08:00

Using Google? Try changing to MSN search as you might be reap good benefits though you may not find what you want.

Big growth for HispanoClick

2005-10-21T08:46:00.000-07:00

The move to spur the growth of Hispanic online advertising has worked well and has resulted in HispanoClick, a premier Hispanic online advertising network, growing great this quarter. HispanoClick has a lot of further plans for branding and advertising which could see them grow even further next quarter.

Gmail is now Googlemail in UK

2005-10-19T02:47:00.000-07:00

Gmail, the free e-mail service run by internet search giant Google, will change its name for new UK users. Following a trademark dispute with London-based Independent International Investment Research the mail account will be renamed Googlemail. IIIR says, it started using the Gmail name for a web-mail application two years before Google. Talks between both companies broke down several months ago, as they failed to agree a financial settlement.

Online advertising bolsters Yahoo profits

2005-10-19T02:33:00.000-07:00

Yahoo's dominance in the online advertising industry continued to pay dividends as they reported their third-quarter earnings that beat the expectations of analysts. Revenue for this year's period totaled $1.33 billion, a 47 percent increase from $906.7 million last year. But, Yahoo's performance in the web search market continued to lag behind that of Google.

2005-09-11T20:46:00.000-07:00

As everywhere, online advertising is growing well in Canada as well, but the growth rate has slowed down though the total revenues have increased from $364 million to $519 million. To me, the dip in growth rate is nothing to worry about as there is always bound to be the odd rate decrease when the numbers grow in leaps.

2005-09-01T01:07:00.000-07:00

Advertisements powered by Google Inc.'s online search engine already are all over the Internet. Now, the company wants to expand its advertising empire offline too. In its first significant expansion beyond the Internet, Google has bought advertising in a handful of technology industry magazines and resold chunks of the space to merchants already participating in its booming Internet marketing network.

The company confirmed the test today. "This limited test is part of Google's continuing effort to develop new ways to provide effective and useful advertising to advertisers, publishers and users," the company said. Spokesman Michael Mayzel declined to say whether the experiment will include general circulation magazines or newspapers. Some of the first print ads arranged by Google appeared in the Sep. 6 issue of PC magazine. Ads from five different companies appear on a full page punctuated with the tag line, "Ads by Goooooogle."

2005-08-19T02:20:00.000-07:00

On the eve of its one-year anniversary as a public company, fast-growing Internet search provider Google Inc. yesterday notified regulators that it plans to fortify its cash hoard by selling up to 14.16 million shares of its common stock, currently worth more than $4 billion. The Internet search leader said it will use the proceeds for "general corporate purposes," including possible acquisitions. Google said it currently has no agreements or commitments to make a material purchase. Google's stock has more than tripled since the August 2004 initial public offering at $85. It fell $5.11 to close at $279.99 on Thursday (Aug 18) on the Nasdaq Stock Market.

2005-08-09T22:29:00.000-07:00

Yahoo Inc., the most-visited Web site, is changing how it bills advertisers so they are only charged when their banner ads are displayed on users' screens.The new ad-measurement system will minimize errors and is currently available in the U.S. and will be rolled out worldwide in early 2006, the company said. Yahoo's implementation of the new system is part of the company's attempt to ensure advertisers that Web ads reach the consumers they want to target.

2005-08-08T22:58:00.000-07:00

The next five years will witness steady growth in online advertising, with sales more than doubling from their 2004 levels, according to a new study from Jupiter Research. Leading the surge will be search engine marketing, which is expected to increase at a compound annual growth rate of 12 percent, the research company said.

2005-08-08T00:36:00.000-07:00

Baidu, looked as the chinese google, seems to have made a great start in its IPO. Obviously, shares jumping to more than 300% on the first day of trading is something special.

2005-07-01T00:21:00.000-07:00

Lorne Brown of TrafficMac, in trying to suggest an alternative to Doug Wintz's ideas, manages only to blur things and now I am pretty sure there would be a few readers who would have felt confused after setting eyes on both the pieces. Lorne could surely have been more clearer in my honest & humble opinion.

2005-06-07T03:50:00.000-07:00

Doug Wintz gives the due credit to the most underestimated resource in the advertising industry - the ad trafficker, who is indirectly responsible for the revenues the company make. The author also stresses to furnish a proper career path for the traffickers.

2005-05-26T21:02:00.000-07:00

The world now knows that online advertising is a nice way to make money and the dot-com business it booming. This is evident from the fact that even a religious website is considering to have ads on their site and hence make more money. So when would it become .com from .org ?

2005-05-05T00:18:00.000-07:00

With the online advertising reaching superlative heights, the next step could be the converging of online and offline advertising. By offline, I mean the ads in television and mobile phones. The online advertising giants, like Google and Yahoo, could be the pioneers in this convergence as their online targets have been met extensively. In my guess, getting into television would be fair enough, but mobile phones may not be as it could turn out to be intrusive.

2005-05-02T23:13:00.000-07:00

Most of us who use Google every day to search for everything from news to recipes, look no further than the friendly text box and dual button interface. Some don't even know what the second button does. Some serious searchaholics take advantage of the five additional facilities - Images, Groups, News, Froogle, Local. But, at Google, they are striving to show its more than just a search engine by making their mark in the online ad industry with various special features.

2005-04-19T23:01:00.000-07:00

Yahoo reported its financial results for the first quarter of 2005 and the strong growth in online advertising has helped the web giant double its quarterly profits. Yahoo made a net first quarter profit of $205m (£107m), compared with $101m for the same period last year.

2005-04-18T23:08:00.000-07:00

With the online advertising setting new highs everyday, the race for the most effective advertising solution is obviously on. Right now, Google seems to have seized the advantage with its Google Adwords program, atleast according to SiCap Industries and the benefits they have got.

2005-04-06T23:29:00.000-07:00

EyeWonder, Inc., a leader in online video advertising solutions has announced that it has officially inaugurated its use of Macromedia Flash video to power its clients’ online advertising campaigns to new levels of creative impact and effectiveness. The marriage of EyeWonder and Flash video has been greatly welcomed by clients and agencies.

2005-04-06T23:22:00.000-07:00

Its just so redundant to say that online advertising keeps growing in all parts of the world and China too isn't an exception with 75% increase in revenues between 2003 and 2004.

2005-03-28T21:31:00.000-08:00

Reports say that the growing number of lawsuits against Google Inc. may dent the Internet search giant's revenue. But aren't these lawsuits a mark of respect these days ? As long as it remains the most trusted search engine by users all across the globe, I feel Google would continue to make their money irrespective of these lawsuits. Soon, all the worlds would forget these.

2005-03-23T23:01:00.000-08:00

In a move to spur the growth of online advertising to Hispanic consumers, several media companies joined to launch a marketing campaign later this year targeting the advertising community.

2005-03-17T03:01:00.000-08:00

What makes the Internet different from traditional media is that it encompasses both classic targeting methods, such as demographic and psychographic profiling, and interactive ones, such as behavioral targeting and paid search.

David Hallerman, eMarketer Senior Analyst says "Online marketers can get the best of both worlds, the old and the new. They can run coordinated, multi-channel campaigns, and take advantage of new tools that allow for more precise targeting of today's fragmented audiences."

Infact relevant ads are felt to be less intrusive by many.

2005-03-16T03:09:00.000-08:00

Microsoft also jumps into the keyword-advertising market dominated by rivals Google and Yahoo. But, according to me, very honestly, MSN search is way behind Yahoo and Google. In the fight between Yahoo & Google, MSN might just try to get their nose ahead - lets all wait for the winner, though at present Google looks the clear leader.

2005-03-14T01:26:00.000-08:00

The Yahoo-Google fight gets even more swelled as Yahoo is about to launch a ad network to serve the needs of bloggers and other small web publishers.

2005-03-11T03:06:00.000-08:00

Online auction house eBay has launched a series of classified advertising websites across various countries as its facing pressure to match its strong earnings growth figures of recent years. So, after baazee.com, would it be sulekha.com to get the ebay tag ?

2005-03-08T22:46:00.000-08:00

Online advertising promo lands Nissan in a spot of bother. What about a disclaimer saying 'these acts are performed by trained individuals and so do not imitate', like in TV ads ? Why should Nissan be asked to target more carefully or change the style ? When it comes to advertising, children are more exposed to TV commercials too and I haven't heard anyone complain about dangerous behaviour in those ads.

2005-03-06T22:13:00.000-08:00

Beauty brands may be the ones who benefit most from Internet ad campaigns, according to a new study by Dynamic Logic. The study suggests 3 interesting points for this success. There is also another logic to it - beauty campaigns would have gorgeous females looking at you from their ads :)

2005-03-02T21:15:00.000-08:00

Concurring to my recent doubt of Yahoo delivering better search results than Google, now the competition really gets heated up.

2005-02-28T23:17:00.000-08:00

Smaller companies utilise online advertising via the lesser known/searched words. Clothing for birds, high-temperature coatings and adhesives, etc. are also advertised through text links on search engines. Internet has everything and so this online advertising gives a scope to everyone !

2005-02-28T23:06:00.000-08:00

With more and more money being spent on online advertising, Rick Crosby charts out the importance of measuring the effectiveness of that spending and also gives useful tips for CPA campaigns.

2005-02-27T23:13:00.000-08:00

USA again and this time its love online for prisoners through advertising and Adam Lovell, a school dropout, makes money out of it.

2005-02-23T23:20:00.000-08:00

If you are in US, you are almost entitled to do all those which you are not supposed to - Alex Czajkowski gets creative and makes proper use of that statement and promotes online betting.

2005-02-23T22:15:00.000-08:00

Dave Morgan foresees a huge year for online brand advertising and lists out the reasons and implications too.

2005-02-23T20:38:00.000-08:00

Online advertising is rapidly gaining strength at the expense of TV and other older media says Guardian citing data provided by IAB and PWC.

2005-02-21T21:04:00.000-08:00

The growing trend in online advertising lets bloggers earn good money. But can it sustain and do the same to more bloggers as it has done to Jason Kottke.

2005-02-17T22:46:00.000-08:00

With the online ad spends set to increase drastically, New York Times has bought About.com for a few million dollars.

2005-02-17T21:17:00.000-08:00

There would soon be more light thrown on the effectiveness of online advertising by IOA after its research study along with IMRB.

2005-02-16T00:16:00.000-08:00

By now, its a bore to hear that online advertising will boom in 2005, but the interesting bit is that the traditional banner ads would lead the way.

2005-02-16T00:14:00.000-08:00

A content-based contextual advertising solution for web publishers, this time from Kontera Technologies.

2005-02-16T00:09:00.000-08:00

Contextual targeting, as expected, has increased user-response to ads by atleast 30 times.

2005-02-15T02:41:00.000-08:00

Good news for internet shoppers - they can now compare and settle in for the best deal for any product.

2005-02-15T02:34:00.000-08:00

Online advertising which tumbled after the initial surge in the late 90s, has come back quite strongly this time - with more maturity and knowledge of what the user really wants and what annoys him.

2005-02-15T02:21:00.000-08:00

As people have started to trust the internet more these days, Brian Handly talks about the various things which could make the money spent online by advertisers more worthy.

2005-02-15T02:05:00.000-08:00

Contextual advertising services launched by NarrowAd.com in China looks to dominate the fast growing online market in the country.

2005-02-14T22:22:00.000-08:00

Enough of you & I talking - its time for the ads to do the talking.

2005-02-14T22:15:00.000-08:00

In its latest Internet Advertising Report, AdZone Research Inc. says that the online ad spending increased by more than 10% in January 2005 compared with December 2004. This further confirms a few other surveys too.

2005-02-13T19:58:00.000-08:00

The so-far-unavoidable devil of online advertising threatens to squelch the recent boom.

2005-02-10T21:14:00.000-08:00

Advertising.com's advertisers to get additional benefit by being able to use PointRoll rich media ad formats, as Advertising.com and PointRoll have expanded their relationship.

2005-02-10T20:57:00.000-08:00

eMarketer's latest data for advertising spending finds that total media ad spending equaled $264.2 billion in 2004, with online ad spending comprising $9.5 million, or 3.6% of that total. In 2005, total media ad spending will rise to $278.5 billion, with the online segment accounting for $11.5 billion in spending, or 4.1% of the total.

Recent data from Merrill Lynch similarly finds that online advertising spending accounted for 3.7% of total ad spending in 2004, and will constitute 4.2% in 2005.

Avenue A/Razorfish reports that 32% of the online ads purchased through the company in 2004 were featured on travel Web sites, while 15% appeared on health Web sites, 12% on reference sites and 9% on either lifestyle, news or entertainment sites.

2005-02-10T20:29:00.000-08:00

The bigger advertisers in Australia are all set to increase their marketing budgets to online advertising from 7% to 9%, according to a research from Roy Morgan. Targeting specific audiences is seen as one of the biggest strengths of online advertising.

2005-02-09T23:54:00.000-08:00

A few very nice ads, though not online ads.

2005-02-09T23:11:00.000-08:00

Vauxhall will get started with a major online campaign for the launch of their new Astra Sport Hatch.

2005-02-09T22:42:00.000-08:00

According to an annual survey by Advertising.com, the emerging new trends would result in increased spendings by advertisers as they would prefer to target users contextually.